The Alice Prize

Website Design & Event Promotion

For over 50 years, The Alice Prize has been a cornerstone of Central Australia’s contemporary art landscape. bellette was engaged to evolve the digital and promotional presence of the Prize, delivering a platform that supports its growing national reach while strengthening engagement with artists, audiences and stakeholders.

bellette  led the creative and technical delivery of the new Alice Prize website, designing a clear, accessible and contemporary interface that reflects the significance of the Prize while making participation simple and intuitive for artists.

Working in close collaboration with our sister company HutSix , we developed and implemented integrated systems for data collection and entry management, streamlining the submission process and improving efficiency for both entrants and administrators.

Alongside the website, we delivered a suite of promotional campaign materials, including printed posters and a coordinated social media rollout to support the call for entries and exhibition period. These assets were designed to build momentum, increase participation and maintain strong, consistent visual communication across all public-facing channels.


The new digital and promotional framework provides The Alice Prize with a refined, future-ready platform that strengthens its national profile, simplifies participation for artists, and supports the continued growth of one of Australia’s most important regional art awards.